Case studies

Discover how companies are leveraging Klarifi's wastewater data platform to identify new wastewater business opportunities and leads efficiently. Our case studies showcase how wastewater industry leaders use our comprehensive wastewater data platform to access vital facility data, generate high-quality leads, and gain actionable wastewater market insights.

Case study 01

Targeting facilities with specific compounds in their wastewater

Arvia Technology (UK) · www.arviatechnology.com

Situation: Arvia Technology, a leader in advanced tertiary wastewater treatment, excels in removing toxic organic chemicals from industrial wastewater to below trace levels, targeting compounds like PFAS, Triton-X and 1,4-Dioxane as well as pharmaceutical and pesticide residues.
Solution: Through Klarifi's comprehensive platform, Arvia Technology successfully built and refreshed their mailing lists for key industries in the US and Europe, focusing on contacts such as EHS Directors and Plant Managers.
Outcome: Klarifi's extensive contact database enabled Arvia Technology to save significant time building and updating mailing lists of 5,500 relevant individuals in their targeted industries.

TARGETING FACILITIES WITH SPECIFIC COMPOUNDS IN THEIR WASTEWATER

“Utilizing Klarifi's data has transformed our marketing campaigns by dramatically reducing research time and directly contributing to our sales success.”

Emma Cooney, Head of Marketing at Arvia Technology

Case study 02

Uncovering opportunities we wouldn't have otherwise

EOSi (USA) · www.microc.com

Situation: Environmental Operating Solutions, Inc. (EOSi) is a leading provider of biological nutrient removal solutions, for example the MicroC® products, which enhance wastewater treatment by removing harmful nutrient pollution.
Solution: Leveraging Klarifi's wastewater market intelligence platform, EOSi easily gained unprecedented visibility into potential clients and facilities with specific needs that align with their solutions.
Outcome: By switching to Klarifi's automated platform, EOSi transformed their market analysis process, significantly reducing the time spent gathering and analyzing data. EOSi to discover previously unrecognized opportunities, enhancing their pipeline of potential projects.

UNCOVERING OPPORTUNITIES WE WOULDN'T HAVE OTHERWISE

“Adopting Klarifi's platform has been game-changing for us. We now uncover opportunities we hadn't recognized before, thanks to the platform's great overview.”

Kevin Wilson, Inside Sales Specialist at Environmental Operating Solutions

Case study 03

Engaging with the right people at the right facilities

Legacy Watercare (Canada) · www.legacywatercare.com

Situation: Legacy Watercare is the North American distribution partner for VTA Nanofloc A644. Nanofloc is the worldwide leader for rapid flocculation in the secondary clarifier. The North American launch took place at WEFTEC 2023. Legacy Watercare wanted to engage with wastewater treatment plants (WWTPs) in specific US Midwest states with suspended solids (TSS) discharge issues.
Solution: Legacy Watercare used Klarifi's wastewater market intelligence platform to rapidly generate a map of WWTPs with TSS effluent violations in the target geography. In addition to the overview of focus WWTPs, Klarifi's platform provided contact details for all the plants, enabling Legacy Watercare to engage effectively with the WWTPs. The map of target facilities also enabled Legacy Watercare to effectively plan business trips to the target locations.
Outcome: Utilizing Klarifi's platform, Legacy Watercare significantly reduced the time spent on market research, enabling them to focus on customer engagement and secure numerous meetings with relevant clients. Klarifi's map allowed them to focus on the right WWTPs and the curated contact details meant that Legacy Watercare engaged with the right people at each plant.

ENGAGING WITH THE RIGHT PEOPLE AT THE RIGHT FACILITIES

“Thanks to Klarifi's platform, we engage with the right people at the right wastewater treatment plants. Their maps are fantastic and the responsive support from the Klarifi team has helped us fully leverage the platform's valuable insights.”

Jeff Yorga, Sales Manager and Partner at Legacy Watercare

Case study 04

Generating high-quality leads 10x faster

Sentry (Canada) · www.sentrywatertech.com

Situation: Sentry has created a robust biological activity and water quality monitoring sensor platform that provides real-time wastewater quality data at locations never possible before. One of the use cases of the sensor is to provide early warning for wastewater treatment plants (WWTPs) when industrial users discharge large amounts of organic matter or toxins. Sentry wanted to be able to provide its sales reps with accurate background data for targeted WWTPs, including daily flow, recent violations and info about industrial pre-treatment programs.
Solution: Sentry leverages Klarifi's wastewater market intelligence platform to seamlessly gather critical data about wastewater treatment plants, such as daily flow (MGD), recent violations, and upstream industrial activity. Sentry uses this data to prepare its sales reps for conversations with the WWTPs and to target the WWTPs that are likely to need Sentry's solution.
Outcome: Prior to using Klarifi, Sentry faced the labor-intensive process of manually collecting data about relevant WWTPs. With Klarifi, Sentry now accesses high-quality intelligence with just few clicks, saving substantial research time and equipping sales reps with comprehensive insights tailored to prospective targets. This shift has played a pivotal role in boosting sales performance.

GENERATING HIGH-QUALITY LEADS 10X FASTER

“Klarifi's platform has made my life 10x easier – we used to painstakingly do research for WWTPs manually, but Klarifi's platform allows us to generate valuable intelligence with just a few clicks. It has cut the time generate a high-quality lead very significantly and has made it easy for us to equip our reps for engaging effectively with the customers. We crushed our latest sales targets, in no small part thanks to the lead generation from Klarifi's platform”

Mack Pardy, Commercial Operations Manager at Sentry

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