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<Heading as="h2" id="wastewater-cip-projects" fontSize="4xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Wastewater CIP Projects: A Comprehensive Guide
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Capital Improvement Plan (CIP) projects form the backbone of long-term infrastructure upgrades in the wastewater sector. From aging treatment plant expansions to modernizing control systems, CIP projects enable utilities to plan ahead for major investments while ensuring reliable service and regulatory compliance. In the United States and Canada, municipalities collectively plan hundreds of billions of dollars in water and wastewater improvements over multi-year horizons through their CIPs. By mapping out future projects, CIP programs help communities avoid reactive fixes to failing infrastructure and maximize the impact of each capital investment. This comprehensive guide dives into how wastewater CIP projects are structured and prioritized, what key project categories (like plant expansions, SCADA upgrades, and blower replacements) entail, and how wastewater professionals can effectively leverage these plans. 
Geared toward wastewater solution providers, the guide will help you find CIPs and capitalize on upcoming project opportunities.
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Quick Takeaways
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- CIPs are multi-year infrastructure plans: A Capital Improvement Plan maps out major capital expenditures (street, water, wastewater, public works etc.) over a 5–20 year horizon to prioritize and budget for critical upgrades.
- Key wastewater CIP project types: Typical CIP wastewater projects include treatment plant capacity expansions, sewer system rehabilitation, SCADA control system upgrades, and energy-efficient equipment replacements (e.g., new aeration blowers).
- Proactive planning avoids crises: CIP planning enables utilities to tackle aging infrastructure and compliance needs before failures occur, ensuring reliable service and meeting regulatory mandates.
- Funding comes from multiple sources: Successful CIP projects leverage diverse financing – municipal bonds, state/federal loans and grants (like State Revolving Fund; SRF programs), and pay-as-you-go capital from rate revenues. 
Indeed, CIPs are often used as input for applications for funding from SRFs and similar funding instruments.
- Insights for solution providers: Equipment suppliers and engineering firms can gain a competitive edge by tracking municipal CIPs to identify projects years in advance, building relationships before RFPs.
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<Heading as="h2" id="understanding-cips" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Understanding Capital Improvement Plans
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A Capital Improvement Plan (CIP) is a long-term planning document used by municipalities to map out major infrastructure projects and investments. In simple terms, it's a multi-year blueprint for building and upgrading public assets. CIPs typically cover a planning horizon of 5 to 20 years and outline all the significant capital projects a local government intends to undertake – from roads and public buildings to water and sewer system upgrades. For wastewater utilities, the CIP focuses on projects like treatment facility improvements, sewer network expansions or rehabilitations, and other large-scale upgrades needed to maintain service levels and meet future demand.
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In a CIP, each project entry usually includes key details such as scope and description, estimated costs, expected timing or construction schedule, and anticipated funding sources. The plan is often organized by categories (e.g. wastewater treatment plants, collection system, streets) and by priority or timeline. By compiling this information in one place, a CIP serves as a roadmap that guides utility managers and city officials in making strategic decisions about when and how to implement critical projects. It bridges the gap between a utility's long-term goals and the annual capital budget process – essentially turning broad strategy into a sequenced project pipeline.
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It's important to note that a CIP is a living document. Most cities update their CIPs on a regular cycle (often annually or biannually), revising project lists as conditions change or new needs emerge. For example, if a major sewer line fails or a new regulatory requirement arises, that project may be added to the plan or reprioritized. Conversely, completed projects are removed and future phases are added as time goes on. This dynamic nature means the CIP remains aligned with the wastewater system's evolving needs and the community's growth.
It also means that the details of near-term projects are more certain than those for longer-term projects. Ultimately, CIP projects give wastewater professionals a clear, long-range view of infrastructure needs – enabling proactive maintenance, efficient capital spending, and improved service reliability for the public.
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<Heading as="h2" id="why-cips-matter" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Why CIP projects matter for wastewater utilities and solution providers
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For wastewater solution providers, developing a solid CIP is not just a bureaucratic exercise – it's fundamental to sustaining services and meeting the community's needs. Capital projects like plant upgrades or sewer replacements often cost millions and take years to implement. A CIP provides a framework to evaluate and prioritize these big-ticket projects against each other, so limited capital funds go to the most urgent and impactful needs first. This prevents a reactive "run to failure" approach. Instead of waiting for a major pump station to break down or a treatment plant to hit capacity overload, the utility can schedule upgrades in advance. The result is fewer emergency repairs, less unplanned downtime, and a more resilient wastewater system overall.
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CIP projects are also crucial for regulatory compliance and environmental protection. 
Wastewater utilities operate under strict regulations for treatment standards and sewer system performance. 
If a city's sewer overflows are violating the Clean Water Act or a treatment plant needs new processes to meet permit limits, 
those capital improvements must be planned and executed on a timetable. Incorporating such projects into the CIP ensures 
the utility stays on track with mandated upgrades. 
It's much easier to justify and secure funding for required projects when they're documented in an official plan. 
In fact, the magnitude of needs across the sector 
is enormous – <a href="https://www.epa.gov/archive/epa/newsreleases/epa-survey-shows-271-billion-needed-nations-wastewater-infrastructure.html#:~:text=WASHINGTON%20%2D%20The%20U.S.%20Environmental%20Protection,and%20methods%20for%20managing%20stormwater" style={{
 textDecoration: 'underline',
 textDecorationColor: '	#0000FF',
 color: "blue"
 }}>the U.S. Environmental Protection Agency estimated in 2016 that over $270 billion was needed to modernize 
America's wastewater infrastructure</a>. Without a long-range plan, addressing even a fraction of that need would be daunting.
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Beyond keeping regulators and citizens happy, a well-managed CIP helps a utility make the case for funding. Elected officials and ratepayers can see the roadmap of improvements, understand why rate increases or bond issues might be necessary, and trust that money will be spent on vetted priorities. The CIP essentially communicates the value of investing in wastewater infrastructure – highlighting how projects will improve capacity, reliability, safety, and compliance. In short, CIP projects are vital for ensuring long-term sustainability and meeting the needs of growing communities.
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<Heading as="h2" id="planning-and-prioritization-in-cips" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Planning and prioritization in CIPs
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The development of a wastewater CIP follows a deliberate process to ensure the right projects get done at the right time. It often begins with identifying needs through system assessments or master planning studies. Utility engineers evaluate the wastewater system's current performance and future demands – for example, projecting when a treatment plant will exceed capacity or which pipe networks are most prone to failure. From this, they compile a list of potential capital projects that could address the identified needs (e.g. add a new clarifier, replace a section of old sewer main, upgrade SCADA software, etc.).
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Once a project list is in hand, prioritization kicks in. Wastewater utilities typically use criteria to rank projects by urgency and importance. Key factors include the condition and risk of failure of existing assets, regulatory or safety requirements, environmental impact, capacity needs, and community growth projections. Many utilities employ an asset management approach – assigning each asset a risk score based on the likelihood of failure (how soon it might fail) and the consequence of failure (how severe the impacts would be) if it does. High-risk items (say, a major pump station at end-of-life that, if it fails, would overflow sewage into streets) rise to the top of the CIP priority list. Similarly, projects mandated by environmental regulators or needed to eliminate safety hazards are usually non-negotiable priorities.
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The prioritization process often involves financial planning staff as well. They examine funding availability and smooth out the spending plan. For instance, if the top ten projects all together cost more money than the utility can realistically finance in the next five years, 
some projects will be scheduled further out - or alternative funding has to be found. The CIP thus balances urgency with fiscal reality. Less critical projects might be deferred to later years to keep annual capital expenditures manageable. Some agencies use a tiered approach: grouping projects into "urgent/required," "mid-term," and "long-term" categories.
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Key prioritization factors
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- *Condition and risk of failure* of existing systems (e.g., aging pumps or old sewer lines).
- *Regulatory requirements* such as mandatory upgrades or treatment standard changes.
- *Environmental impacts* like the need for new stormwater management or nutrient removal systems.
- *Capacity needs* based on community growth projections or rising wastewater flows.
- *Emergency and safety* concerns, such as aging infrastructure prone to breaking or causing public hazards.
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<Heading as="h2" id="tackling-challenges-in-cips" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Challenges in CIP Implementation
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Even with a well-crafted CIP and ample funding, wastewater capital projects face real-world hurdles. One major challenge is cost escalation – project estimates made years in advance can balloon by the time construction starts, due to inflation or scope changes. In recent times, spikes in materials and labor costs have put pressure on CIP budgets nationwide. Utilities sometimes find that their capital plan simply can't cover everything as originally hoped. For example, <a href="https://www.sfpuc.gov/sites/default/files/about-us/policies-reports/10yrCapBudget_FY2023-24_FY2032-33.pdf" style={{
 textDecoration: 'underline',
 textDecorationColor: '	#0000FF',
 color: "blue"
 }}> 
San Francisco had to cut over $1 billion from its 10-year wastewater CIP</a> by deferring lower-priority projects after a key treatment project's costs greatly exceeded initial estimates. Such adjustments are painful but necessary to keep the overall program affordable.
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<Heading as="h2" id="conclusion" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Conclusion
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Capital improvement projects are the backbone of progress for wastewater systems in United States – they are how communities expand capacity, meet regulatory obligations, and adopt new technologies to better serve the public. As this guide has detailed, successful CIPs require forward-thinking planning, robust funding strategies, and diligent execution. The payoff for getting it right is measured in cleaner waterways, safer public health, and more efficient operations for the public, delivered as promised.
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Wastewater CIP projects are critical for planning and funding treatment plant expansions, system upgrades, and regulatory compliance. This guide for US & Canadian wastewater professionals covers CIP planning processes, key project types (plant expansions, SCADA upgrades, blower replacements), funding strategies, emerging trends, and ways to leverage CIP data for strategic advantage.

Wastewater CIP Projects: A Comprehensive Guide

Quick takeaways

Understanding Capital Improvement Plans

Why CIP projects matter for wastewater utilities and solution providers

Planning and prioritization in CIPs

Key prioritization factors

Challenges in CIP Implementation

Conclusion

A comprehensive guide to CIP projects [New for 2025]

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<Heading as="h2" id="intro" fontSize="4xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Introducing Klarifi Plus: from data to deals
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Today, we’re launching Klarifi Plus — a new serviced tier that turns wastewater market intelligence into targeted, consistent outreach. It’s designed for wastewater solution providers who want more conversations with the right facilities without adding sales headcount.
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For the past two years, Klarifi has helped wastewater solution providers find the right facilities, understand their challenges, and get in front of the right people.
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Our goal has always been to “do the messy data work so our clients can focus on sales”. Today, we are taking another big step in that direction with the launch of Klarifi Plus — a new serviced tier on top of the Klarifi wastewater market intelligence platform.
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Klarifi Plus combines our extensive wastewater facility database with hands-on execution. You focus on engaging with the right clients. We run the engine room.
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<Heading as="h2" id="why-we-built-klarifi-plus" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Why we built Klarifi Plus
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Wastewater solution providers tell us the same thing again and again: they see the value in targeted, high-quality data — but don’t always have the time or capacity to turn that data into consistent outreach.
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Across hundreds of conversations, a pattern became obvious:
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- Teams know who they want to target, but don’t have the hours to work the data every week.
- Outbound tools exist, but most teams don’t have the time to set them up or maintain them.
- Some growth opportunities require custom datasets (e.g., industrial pretreatment, PFAS-linked facilities, air emissions data) — something most companies can’t source efficiently on their own.
- Even companies that love the Klarifi platform often say: “If we could just get someone to run this for us…”
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Klarifi Plus was built to close this gap.
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It combines Klarifi’s wastewater intelligence with the execution capacity that many teams simply don’t have.
The result: less time researching, more time talking to the right facilities.
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<Heading as="h2" id="what-klarifi-plus-includes" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
What Klarifi Plus includes
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Klarifi Plus adds a serviced execution layer on top of the Klarifi platform. Below is a quick overview of how the two tiers compare:
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 <img 
 src="/blog/assets/introducing-klarifi-plus-from-data-to-deals/klarifi-plus-feature-comparison.png" 
 alt="Feature overview: Klarifi Plus includes everything in Klarifi Standard, plus campaign execution, custom data mapping, monthly prospect delivery, and performance optimization."
 />
 <Text fontSize="xs" color="gray.600" mt={2} fontStyle="italic">
 Feature overview: Klarifi Plus includes everything in Klarifi Standard, plus campaign execution, custom data mapping, monthly prospect delivery, and performance optimization.
 </Text>
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Here is what you get when adding Klarifi Plus to your Klarifi subscription:
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1\. Campaign execution (by the Klarifi team)
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We handle the heavy lifting: messaging setup, LinkedIn/email campaign execution, outreach, and reporting.
You get qualified conversations — not just data.
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2\. Monthly prospect identification & delivery
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Every month, we pinpoint new facilities and contacts that match your value proposition, technology focus, and target geography — using the Klarifi platform plus additional sources where relevant.
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3\. Custom data mapping
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Need to identify lagoon systems under 1 MGD?
Chrome platers with PFAS exposure?
Lift stations in specific regions?
We collect and integrate additional data layers using our AI crawlers and extraction tools.
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4\. LinkedIn & email campaign tools
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Run outreach campaigns directly from Klarifi. Automated outbound via LinkedIn & email, feeding straight into your CRM.
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5\. Performance monitoring & optimization
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A simple monthly dashboard plus a quarterly strategy session to review outcomes and refine targeting, timing, and messaging.
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<Heading as="h2" id="how-it-works" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
How it works: You talk to clients. We run everything else.
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Klarifi Plus follows a simple division of labor: you own the conversation, we run the engine room.
You define your target group and USP; we map prospects, shortlist them, set up campaigns, and run the outreach — handing over each time a real conversation begins.
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This workflow keeps your team focused on client engagement while Klarifi handles the repetitive, data-heavy execution.
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 <img 
 src="/blog/assets/introducing-klarifi-plus-from-data-to-deals/klarifi-plus-responsibilities.png" 
 alt="The Klarifi Plus workflow: you define the target and messaging; Klarifi maps, shortlists, builds, and runs the campaigns — handing over once a conversation starts."
 />
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 The Klarifi Plus workflow: you define the target and messaging; Klarifi maps, shortlists, builds, and runs the campaigns — handing over once a conversation starts.
 </Text>
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<Heading as="h2" id="how-klarifi-plus-adds-value" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
How Klarifi Plus adds value for wastewater solution providers
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Klarifi has always been about one thing: doing the cumbersome data work, so you can focus on engaging with clients. Klarifi Plus builds directly on that foundation — taking the same intelligence you already know and making it work harder for you.
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It gives your team the ability to:
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- Reach the right facilities without expanding your sales team
- Turn wastewater intelligence into real conversations, not just lists
- Act on new opportunities as soon as they appear (e.g., violations, budgets, permit changes)
- Target niche segments using custom data
- Stay consistent with outreach — every week, not just when time allows
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Klarifi Plus brings the full weight of our wastewater data, our mapping tools, and our execution capacity together in one workflow:
you focus on engaging with prospects; we keep the engine running.
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<Heading as="h2" id="available-today" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Klarifi Plus is available today
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We’re already onboarding the first companies through a soft launch, and early feedback is promising.
Now we’re opening it up more broadly.
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If you want to explore whether Klarifi Plus fits your team and your outreach goals, you can book a discovery call below.
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<a href="https://klarifi.io/book-demo" style={{ textDecoration: 'underline', color: '#0000FF' }}>👉 Book a Klarifi Plus call</a>
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<BlogEndSection />
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Today, we’re launching Klarifi Plus — a new serviced tier that turns wastewater market intelligence into targeted, consistent outreach.

Why we built Klarifi Plus

What Klarifi Plus includes

How it works

How Klarifi Plus adds value

Klarifi Plus is available today

Introducing Klarifi Plus: from data to deals

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<Heading as="h1" fontSize={{ base: '2xl', md: '3xl' }} fontWeight="bold" color="gray.800">
Connect your gmail account to Klarifi Campaigns
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This quick guide shows how to connect your Gmail account to Klarifi Campaigns using SMTP with a secure Google App Password. You’ll turn on 2‑Step Verification, generate an app password, and enter the correct server settings to send email reliably from <a href="https://campaign.klarifi.io" target="_blank" rel="noopener noreferrer" style={{ textDecoration: 'none', borderBottom: '2px solid #3182ce' }}>campaign.klarifi.io</a>.
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<Heading as="h2" id="enable-2fa" fontSize="xl" fontWeight="bold" mt={8} mb={3} color="gray.800">
Enable 2‑Step Verification (required)
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App Passwords are only available when 2‑Step Verification is enabled on your Google account. Turn it on first:
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 <li>
 Go to your Google Account security page: <a href="https://myaccount.google.com/security" target="_blank" rel="noopener noreferrer" style={{ textDecoration: 'none', borderBottom: '2px solid #3182ce' }}>myaccount.google.com/security</a>
 </li>
 <li>
 Under "How you sign in to Google", open 2‑Step Verification, and complete the setup and stay on the page.
 </li>
<Box my={6}>
 <Box position="relative" width="100%" height="auto">
 <Image
 src="/blog/assets/set-up-smtp-for-gmail-app-passwords/two-step-verification-google.png"
 alt="Google Account security page showing 2‑Step Verification"
 width={1920}
 height={1080}
 style={{ width: '100%', height: 'auto', objectFit: 'contain', backgroundColor: 'white' }}
 priority
 />
 </Box>
</Box>

 <li>
 Once enabled, you’ll see an option for App passwords.
 </li>

 <Box my={6}>
 <Box position="relative" width="100%" height="auto">
 <Image
 src="/blog/assets/set-up-smtp-for-gmail-app-passwords/app-password-google.png"
 alt="Google App passwords management screen"
 width={1920}
 height={1080}
 style={{ width: '100%', height: 'auto', objectFit: 'contain', backgroundColor: 'white' }}
 />
 </Box>
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<Heading as="h2" id="create-app-password" fontSize="xl" fontWeight="bold" mt={8} mb={3} color="gray.800">
Create a Gmail App Password
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<Box as="ol" pl={6} mb={6}>
 <li>In the 2‑Step Verification page, click App passwords.</li>
 <li>Create a new app-specific password by typing a name for it below (e.g. "Klarifi")</li>
 <li>Click Create, then copy the 16‑character password (no spaces!). Keep it safe—you’ll paste it into your SMTP settings. When you copy the password, it may include spaces — make sure to remove them.</li>
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 <Box position="relative" width="100%" height="auto">
 <Image
 src="/blog/assets/set-up-smtp-for-gmail-app-passwords/generated-app-password.png"
 alt="Generated Google app password example"
 width={1920}
 height={1080}
 style={{ width: '100%', height: 'auto', objectFit: 'contain', backgroundColor: 'white' }}
 />
 </Box>
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<Heading as="h2" id="smtp-settings" fontSize="xl" fontWeight="bold" mt={8} mb={3} color="gray.800">
Add your SMTP settings
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Use the following values when configuring your email sender in campaign.klarifi.io:
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<Box as="table" width="100%" borderWidth="1px" borderRadius="md" overflow="hidden" mb={6}>
 <Box as="thead" bg="gray.50">
 <Box as="tr">
 <Box as="th" p={3} textAlign="left">Field</Box>
 <Box as="th" p={3} textAlign="left">Gmail value</Box>
 <Box as="th" p={3} textAlign="left">Notes</Box>
 </Box>
 </Box>
 <Box as="tbody">
 <Box as="tr" borderTopWidth="1px">
 <Box as="td" p={3}>SMTP Server</Box>
 <Box as="td" p={3}><code>smtp.gmail.com</code></Box>
 <Box as="td" p={3}>Gmail SMTP host</Box>
 </Box>
 <Box as="tr" borderTopWidth="1px">
 <Box as="td" p={3}>SMTP Username</Box>
 <Box as="td" p={3}>Your full email address</Box>
 <Box as="td" p={3}>Example: <code>martin@klarifi.io</code></Box>
 </Box>
 <Box as="tr" borderTopWidth="1px">
 <Box as="td" p={3}>SMTP Password</Box>
 <Box as="td" p={3}>Your 16‑character app password</Box>
 <Box as="td" p={3}>Not your normal Google password</Box>
 </Box>
 <Box as="tr" borderTopWidth="1px">
 <Box as="td" p={3}>Port</Box>
 <Box as="td" p={3}><code>587</code> (TLS) or <code>465</code> (SSL)</Box>
 <Box as="td" p={3}>Match your provider’s security mode. Most have to use 587.</Box>
 </Box>
 <Box as="tr" borderTopWidth="1px">
 <Box as="td" p={3}>Enable start TLS/SSL</Box>
 <Box as="td" p={3}>Disabled</Box>
 <Box as="td" p={3}>Required for secure delivery</Box>
 </Box>
 </Box>
</Box>

<Heading as="h2" id="imap-settings" fontSize="xl" fontWeight="bold" mt={8} mb={3} color="gray.800">
IMAP settings
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As of January 2025, Google has IMAP turned on by default and no longer exposes a toggle in account settings. If you need to manually reference the values:
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<Box as="table" width="100%" borderWidth="1px" borderRadius="md" overflow="hidden" mb={6}>
 <Box as="thead" bg="gray.50">
 <Box as="tr">
 <Box as="th" p={3} textAlign="left">Field</Box>
 <Box as="th" p={3} textAlign="left">Gmail value</Box>
 </Box>
 </Box>
 <Box as="tbody">
 <Box as="tr" borderTopWidth="1px">
 <Box as="td" p={3}>IMAP Server</Box>
 <Box as="td" p={3}><code>imap.gmail.com</code></Box>
 </Box>
 <Box as="tr" borderTopWidth="1px">
 <Box as="td" p={3}>IMAP Username</Box>
 <Box as="td" p={3}>Your full email address</Box>
 </Box>
 <Box as="tr" borderTopWidth="1px">
 <Box as="td" p={3}>IMAP Password</Box>
 <Box as="td" p={3}>Same 16‑character app password without spaces</Box>
 </Box>
 <Box as="tr" borderTopWidth="1px">
 <Box as="td" p={3}>IMAP Port</Box>
 <Box as="td" p={3}><code>993</code> (SSL)</Box>
 </Box>
 <Box as="tr" borderTopWidth="1px">
 <Box as="td" p={3}>Enable start TLS/SSL</Box>
 <Box as="td" p={3}>Enabled</Box>
 <Box as="td" p={3}>Required for secure delivery</Box>
 </Box>
 </Box>
</Box>

<Heading as="h2" id="save-settings" fontSize="xl" fontWeight="bold" mt={8} mb={3} color="gray.800">
Test and save your settings
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After entering the values, you can test if everything works by pressing the "Test SMTP and IMAP" button.
After a successful test, press the "Save Settings" button to store your SMTP and IMAP configuration. 
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<Box my={6}>
 <Box position="relative" width="100%" height="auto">
 <Image
 src="/blog/assets/set-up-smtp-for-gmail-app-passwords/test-smtp-and-imap.png"
 alt="Test SMTP and IMAP button highlighted"
 width={1920}
 height={1080}
 style={{ width: '100%', height: 'auto', objectFit: 'contain', backgroundColor: 'white' }}
 />
 </Box>
</Box>

<Heading as="h2" id="troubleshooting" fontSize="xl" fontWeight="bold" mt={8} mb={3} color="gray.800">
Troubleshooting tips
</Heading>

<Box as="ul" pl={6} mb={10}>
 <li>Verify 2‑Step Verification is enabled for the Google account.</li>
 <li>Confirm you’re using the 16‑character App Password (not your normal password).</li>
 <li>Try generating a new App Password if tests fail repeatedly.</li>
 <li>Temporarily disable any outbound firewall rules that may block SMTP ports 465/587.</li>
 <li>Check your sending app’s from/reply‑to address matches the authenticated Gmail account.</li>
 <li>Ask the Klarifi support team for help by sending an email to <a href="mailto:support@klarifi.io">support@klarifi.io</a></li>
</Box>

<BlogEndSection />

</Box>

Connect Gmail securely to Klarifi Campaigns using SMTP with a Google App Password. Learn how to enable 2‑Step Verification, generate an app password, and enter the correct SMTP/IMAP settings.

Enable 2‑Step Verification (required)

Create a Gmail App Password

Add your SMTP settings

IMAP settings

Test and save your settings

Troubleshooting tips

Connect your gmail account to Klarifi Campaigns: Step-by-Step Guide

<Box as="article">

<Heading as="h2" id="introduction" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Why facility-level wastewater data matters
</Heading>

<Text mb={4}>
From regulatory compliance to identifying commercial opportunities, facility-level wastewater data has never been more critical. 
For wastewater solution providers, this data represents insights into potential clients, their challenges, and their needs. 
</Text>

<Heading as="h2" id="data-challenges" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Navigating in public wastewater data
</Heading>

<Text mb={4}>
Publicly available wastewater data—scattered across different regulatory bodies and often buried in dense reports—can be overwhelming. For marketing and sales teams, this creates a massive bottleneck. Time that should be spent closing leads is wasted digging through spreadsheets, PDFs and google searches.
</Text>

<Heading as="h2" id="klarifi-approach" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Klarifi’s facility details changes the game
</Heading>

<Text mb={4}>
Klarifi turns raw data into actionable insights. With access to over 150,000 facilities, the platform provides in-depth views into:
 - Facility ownership and contact details
 - Average daily flows and wastewater structures (like clarifiers, digestors and lagoons)
 - Discharge permit details and violation history
 - Relevant contact details for superintendents, plant managers and environmental officers etc.
</Text>

<Text mb={4}>
Access performance data to understand how a facility is currently operating. Is it meeting its permit requirements? 
How big is the actual flow (MGD) compared to the design flow? Klarifi’s platform answer these questions with up-to-date data streams.
Track historical permit violations such as BOD exceedances, and identify facilities that have repeated compliance issues—perfect for tailoring solutions and messaging.
Users can export structured reports and retrieve stakeholder contacts, making it easy to integrate Klarifi data into CRM and sales pipelines.
Klarifi isn’t just for research—it’s a lead machine. With advanced filtering (by location, discharge type, structure, violations, and more), the platform empowers sales teams to find and qualify leads with laser precision.
These insights save hours of manual research, enabling faster, smarter outreach.
</Text>


<Heading as="h2" id="guide-through" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Walkthrough: Examining South Bay International WWTP
</Heading>

<Text>
Klarifi's visual walkthrough guides you through rich data layers. From locating a facility to drilling into discharge trends and downloading contacts, each step reveals new lead-generation opportunities.
In the below walkthrough we show you how to find contact details and analyze discharge data for South Bay International WWTP.
</Text>

<Text fontSize="md" mb={4} display={{ base: 'block', md: 'none' }}>
 This interactive walkthrough can only be experienced on desktop. Please visit this page on a larger screen to see the full demonstration.
</Text>


<WalkthroughGuide
 steps={[
 {
 image: '/guides/facility-details/klarifi-facility-details-guide-step-one.webp',
 description:
 'Lets start by exploring general information about South Bay International WWTP',
 hotspot: { x: 540, y: 385 },
 descriptionPosition: 'bottom',
 },
 {
 image: '/guides/facility-details/klarifi-facility-details-guide-step-two.webp',
 description:
 "We see some basic information about the facility, including its name, location, and ownership. Lets dive deeper into the facility's details",
 hotspot: { x: 1141, y: 389 },
 descriptionPosition: 'left',
 },
 {
 image: '/guides/facility-details/klarifi-facility-details-guide-step-three.webp',
 description:
 "Its easy to identify the owner of the facility, the average daily flow size and the structures present on site. Let's find relevant people to contact",
 hotspot: { x: 600, y: 640 },
 descriptionPosition: 'top',
 },
 {
 image: '/guides/facility-details/klarifi-facility-details-guide-step-four.webp',
 description:
 "From here, we can reveal of download multiple relevant contacts. Let's explore the facility's discharge details.",
 hotspot: { x: 80, y: 488 },
 descriptionPosition: 'right',
 },
 {
 image: '/guides/facility-details/klarifi-facility-details-guide-step-five.webp',
 description:
 "The facility has violated its BOD limit 40 times in the last 365 days. Let's explore further",
 hotspot: { x: 696, y: 604 },
 descriptionPosition: 'right',
 },
 {
 image: '/guides/facility-details/klarifi-facility-details-guide-step-six.webp',
 description:
 "The facility has violated it's monthly BOD average limit 14 times in the last 365 days. Click to see how it has evolved over time",
 hotspot: { x: 600, y: 368 },
 descriptionPosition: 'bottom',
 },
 {
 image: '/guides/facility-details/klarifi-facility-details-guide-step-seven.webp',
 },
 ]}
/>

<BlogFAQ />
<BlogEndSection />

</Box>

Explore how Klarifi’s platform turns public wastewater data into powerful commercial insights, driving smarter lead generation and facility-level intelligence.

Why facility-level wastewater data matters

Navigating in public wastewater data

Klarifi’s facility details changes the game

Walkthrough: Examining South Bay International WWTP

Detailed wastewater data at your fingertips

<Box as="article">

<Heading as="h2" id="what-is-a-cip" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
What is a CIP?
</Heading>

<Text fontSize="md" mb={4}>
Capital Improvement Plans (CIPs) are long-term budget planning documents used by US municipalities 
to outline capital expenditure and necessary infrastructure projects over
a multi-year period. These plans serve as blueprints for the future, guiding investments in essential services such as transportation, public safety, and municipal water and wastewater systems.
</Text>


<Heading as="h2" id="cip-data-analysis" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
How to find future projects across CIPs
</Heading>

<Text fontSize="md">
Klarifi's wastewater market intelligence platform empowers users to search for CapEx projects on a line-item basis across hundreds of US municipalities:
- Explore future budget allocations and infrastructure spending trends across U.S. cities 
- Search and filter thousands of planned capital projects at a line-item level
- Download verified contact information for municipal decision-makers and infrastructure stakeholders
</Text>

<Text fontSize="md" mb={4} display={{ base: 'block', md: 'none' }}>
 The below interactive walkthrough can only be experienced on desktop. Please visit this page on a larger screen to see the full demonstration.
</Text>


<WalkthroughGuide
 steps={[
{
 image: '/guides/city-budgets/klarifi-city-budgets-step-one.webp',
 description: "Let's start by looking for upcoming projects in Michigan",
 hotspot: { x: 644, y: 183 },
 descriptionPosition: 'bottom',
 },
 {
 image: '/guides/city-budgets/klarifi-city-budgets-step-two.webp',
 description: "Search for 'expansion' projects in Michigan",
 hotspot: { x: 230, y: 185 },
 descriptionPosition: 'bottom',
 },
 {
 image: '/guides/city-budgets/klarifi-city-budgets-step-three.webp',
 description: 'Include project descriptions in the text search',
 hotspot: { x: 274, y: 151 },
 descriptionPosition: 'bottom',
 },
 {
 image: '/guides/city-budgets/klarifi-city-budgets-step-four.webp',
 description:
 'Look only at projects expecting to begin in 2026 or later',
 hotspot: { x: 515, y: 245 },
 descriptionPosition: 'bottom',
 },
 {
 image: '/guides/city-budgets/klarifi-city-budgets-step-five.webp',
 description: "Let's run the search",
 hotspot: { x: 950, y: 245 },
 descriptionPosition: 'bottom',
 },
 {
 image: '/guides/city-budgets/klarifi-city-budgets-step-six.webp',
 description: 'See details by clicking on a specific project',
 hotspot: { x: 220, y: 380 },
 descriptionPosition: 'bottom',
 },
 {
 image: '/guides/city-budgets/klarifi-city-budgets-step-seven.webp',
 },
 ]}
/>

<Text fontSize="md" mb={4}>
This functionality allows wastewater solution providers to fine-tune their outreach strategy - empowering them to allocate sales and marketing efforts effectively.
</Text>

<Heading as="h2" id="how-to-get-structuered-cip-data" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
How Klarifi enhances and structures CIP data
</Heading>

<Text fontSize="md" mb={4}>
 Klarifi collects and processes CIP data through a robust blend of AI-powered automation and expert human validation. Our custom-built technology scans and retrieves the latest Capital Improvement Plans (CIPs) and adopted municipal budgets from cities across the United States. Once identified, the documents are structured and verified using a hybrid process that combines artificial intelligence with manual data refinement to ensure accuracy and completeness. The result is a searchable, standardized CIP database - accessible directly through the City Budgets module. Try it below to explore infrastructure investments and funding priorities by city.
</Text>


<Heading as="h2" id="why-cips-matter" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Why CIPs matter in water infrastructure
</Heading>

<Text fontSize="md" mb={4}>
In the realm of water management, CIPs are critical for ensuring that aging infrastructure is upgraded before failures occur. These plans help cities:
- Allocate funds for projects like pipeline replacements and wastewater treatment upgrades.
- Coordinate efforts across departments.
- Communicate long-term strategies to residents and stakeholders.
</Text>

<Text fontSize="md" mb={4}>
Klarifi makes it easy to explore structured CIP data from thousands of municipalities, offering a centralized platform to track, compare, and analyze spending trends across US cities.
</Text>


<Heading as="h2" id="cips-and-state-revolving-funds" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
CIPs and State Revolving Funds (SRFs)
</Heading>

<Text fontSize="md" mb={4}>
State Revolving Funds (SRFs) are a critical source of financing for water and wastewater infrastructure projects in the United States. Administered at the state level with federal funding support, SRFs provide low-interest loans to municipalities to help fund essential infrastructure upgrades.
</Text>

<Text fontSize="md" mb={4}>
Large wastewater CapEx projects, such as WWTP expansion and sewer line rehab require significant up-front investment, which can be impossible to accommodate within year-to-year municipal budgets. Here, the SRFs serve as the state's tool for letting municipalities upgrade their infrastructure.
</Text>

<Text fontSize="md" mb={4}>
Capital Improvement Plans (CIPs) play a crucial role in this process. Many cities must have an up-to-date, well-documented CIP to qualify for SRF financing. A strong CIP helps municipalities:
- *Demonstrate project readiness*: SRF programs often prioritize projects that are clearly defined, budgeted, and scheduled in official planning documents.
- *Justify funding needs*: Detailed project descriptions and cost estimates in a CIP strengthen a city's case for SRF assistance.
- *Coordinate funding strategies*: CIPs allow cities to align multiple funding sources—including SRFs, local bonds, and federal grants—within a cohesive infrastructure strategy.
</Text>

<Text fontSize="md" mb={4}>
For solution providers, understanding a municipality's CIP can offer early insight into which projects are likely candidates for SRF funding. Klarifi's City Budgets module helps users identify infrastructure projects at the planning stage, providing visibility into upcoming opportunities and funding strategies.
</Text>

<Heading as="h2" id="components-of-a-cip" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Key components of a CIP
</Heading>

<Text fontSize="md" mb={4}>
A well-structured CIP typically includes:
- A project list with descriptions and justifications
- Estimated costs and funding sources
- A timeline for each phase
- Impact assessments
- Information about the engineering firm(s) advising the city
</Text>



<BlogFAQ />

</Box>

<BlogEndSection />

Capital Improvement Plans (CIPs) are long-term budget planning documents used by US municipalities  to outline capital expenditure and necessary infrastructure projects over a multi-year period.

What is a CIP?

How to find future projects across CIPs

How Klarifi enhances and structures CIP data

Why CIPs matter in water infrastructure

CIPs and State Revolving Funds (SRFs)

Key components of a CIP

<Box as="article">

<Heading as="h2" id="how-wastewater-lagoons-treat-water" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
How wastewater lagoons treat water
</Heading>

<Text fontSize="md" mb={4}>
Wastewater lagoons treat water by using natural biological processes within large, shallow basins. Wastewater flows into these lagoons and is held for extended periods, allowing microorganisms to break down organic waste. 
Oxygen enters the system naturally via wind and algae-driven photosynthesis or is supplemented mechanically, supporting both aerobic and anaerobic digestion of pollutants. Over time, this results in clarified water that can be safely discharged or reused.
</Text>

<Heading as="h2" id="importance-identifying-lagoons" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Importance of identifying lagoon systems
</Heading>

<Text fontSize="md" mb={4}>
Lagoon wastewater systems are ideal for specific applications but also prone to regulatory challenges. 
By pinpointing lagoon-based WWTPs that are struggling, 
wastewater solution providers can efficiently target high-potential leads who urgently need compliance or operational upgrades.
Facilities with frequent NPDES violations are good targets for lagoon solution upgrades. Klarifi's platform enables rapid filtering to uncover these at-risk facilities, allowing for timely and impactful outreach.
</Text>

<Heading as="h2" id="klarifi-platform-walkthrough" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Klarifi platform walkthrough
</Heading>

<Text fontSize="md" >
Klarifi makes it simple to locate lagoon-based wastewater plants with regulatory concerns. Our platform combines facility-level permit data with structure detection from satellite and aerial imagery, 
making it easy to find facilities with various type of lagoon systems in place.
</Text>

<Text fontSize="md" mb={4} display={{ base: 'block', md: 'none' }}>
 This interactive walkthrough can only be experienced on desktop. Please visit this page on a larger screen to see the full demonstration.
</Text>


<WalkthroughGuide
 steps={[
 {
 image: '/guides/lagoons/klarifi-lagoons-guide-step-one.webp',
 description:
 'Lets start by exploring the wastewater structures that Klarifi detects using a custom object detection algorithm',
 hotspot: { x: 175, y: 255 },
 descriptionPosition: 'right',
 },
 {
 image: '/guides/lagoons/klarifi-lagoons-guide-step-two.webp',
 description:
 "Let's choose facilities with at least one lagoon",
 hotspot: { x: 50, y: 575 },
 descriptionPosition: 'right',
 },
 {
 image: '/guides/lagoons/klarifi-lagoons-guide-step-three.webp',
 description:
 "Collapse the structures filter",
 hotspot: { x: 175, y: 255 },
 descriptionPosition: 'right',
 },
 {
 image: '/guides/lagoons/klarifi-lagoons-guide-step-four.webp',
 description:
 "Let's only include facilities that have violated their permits 3 times within the last 365 days",
 hotspot: { x: 175, y: 330 },
 descriptionPosition: 'right',
 },
 {
 image: '/guides/lagoons/klarifi-lagoons-guide-step-five.webp',
 description:
 "Start by adding a new parameter",
 hotspot: { x: 140, y: 364 },
 descriptionPosition: 'right',
 },
 {
 image: '/guides/lagoons/klarifi-lagoons-guide-step-six.webp',
 description:
 "You can choose from a range of different parameters such as BOD, ammonia and phosphorus. For now, we go with 'Any parameter'",
 hotspot: { x: 232, y: 385 },
 descriptionPosition: 'right',
 },
 {
 image: '/guides/lagoons/klarifi-lagoons-guide-step-seven.webp',
 description:
 "Include only facilities with effluent violations in the last 365 days",
 hotspot: { x: 239, y: 503 },
 descriptionPosition: 'right',
 },
 {
 image: '/guides/lagoons/klarifi-lagoons-guide-step-eight.webp',
 description:
 "Include only facilities with at least 3 effluent violations in the last 365 days",
 hotspot: { x: 75, y: 590 },
 descriptionPosition: 'right',
 },
 {
 image: '/guides/lagoons/klarifi-lagoons-guide-step-nine.webp',
 description:
 "Zoom into to see details about individual facilities",
 hotspot: { x: 825, y: 520 },
 descriptionPosition: 'left',
 },
 {
 image: '/guides/lagoons/klarifi-lagoons-guide-step-ten.webp',
 description:
 "Get an overview of the WWTP in DeRidder by clicking on the blue pin",
 hotspot: { x: 790, y: 479 },
 descriptionPosition: 'left',
 },
 {
 image: '/guides/lagoons/klarifi-lagoons-guide-step-eleven.webp',
 },
]}
/>

<Heading as="h2" id="advantages-of-lagoon-systems" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Advantages of lagoon systems
</Heading>

<Text fontSize="md" mb={4}>
- Low installation and maintenance costs
- Natural treatment without complex machinery
- High scalability for small towns and rural communities
</Text>

<Heading as="h2" id="challenges-lagoon-systems" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Challenges facing lagoon systems
</Heading>

<Text fontSize="md" mb={4}>
- Reduced efficiency in colder climates
- Large land requirements
- Potential for odor and algae issues if poorly maintained
</Text>

<Heading as="h2" id="future-of-lagoon-wastewater-treatment" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Future of lagoon wastewater treatment
</Heading>

<Text fontSize="md" mb={4}>
Innovation is expanding lagoon treatment capabilities. Enhanced aeration, AI monitoring, and bioaugmentation are making lagoon systems more viable for broader applications, including semi-urban areas.
</Text>

<BlogFAQ />

<BlogEndSection />

</Box>

Learn how to identify and locate lagoon-based wastewater treatment plants across the United States using Klarifi's comprehensive wastewater facility database.

How wastewater lagoons treat water

Importance of identifying lagoon systems

Klarifi platform walkthrough

Advantages of lagoon systems

Challenges facing lagoon systems

Future of lagoon wastewater treatment

How to find lagoon-based wastewater treatment plants

<Box as="article">

<Heading as="h2" id="intro-map-view" fontSize="2xl" fontWeight="bold" mt="8" mb="4" color="gray.800">
 Introduction to Klarifi's interactive map
</Heading>
Having an overview of compliance across US industrial facilities and wastewater treatment plants requires detailed, accurate, and accessible data. Our interactive map makes it easy for wastewater solution providers to explore, analyze, and engage with facilities by integrating wastewater insights, environmental compliance data, and satellite imagery into one user-friendly interface.

<Heading as="h2" id="walkthrough" fontSize="2xl" fontWeight="bold" mt={8} mb={4} color="gray.800">
Walkthrough: Finding publicly owned facilities with BOD challenges
</Heading>

<Text>
Klarifi's visual walkthrough guides you through rich, interactive data layers. From locating a facility to drilling into discharge trends and downloading contacts, each step reveals new lead-generation opportunities.
In the below walkthrough we show how you in just a few clicks can identify public owned facilities having violated their BOD permit the last 365 days.
You can also explore other interesting aspects such as historical discharge patterns, contact details and aerial images of more than 100.000 US based facilities.
</Text>

<Text fontSize="md" mb={4} display={{ base: 'block', md: 'none' }}>
 This interactive walkthrough can only be experienced on desktop. Please visit this page on a larger screen to see the full demonstration.
</Text>


<WalkthroughGuide
 steps={[
 {
 image: '/guides/map/klarifi-explore-guide-step-one.webp',
 description:
 "Let's identify facilities by specific discharge patterns and compliance history",
 hotspot: { x: 150, y: 405 },
 descriptionPosition: 'right',
 },
 {
 image: '/guides/map/klarifi-explore-guide-step-two.webp',
 description:
 "Select from a range of parameters to customize your view. Let's start by looking at facilities discharging BOD",
 hotspot: { x: 225, y: 475 },
 descriptionPosition: 'bottom',
 },
 {
 image: '/guides/map/klarifi-explore-guide-step-three.webp',
 description:
 'Select facilities with at least one BOD effluent violation during the past year',
 hotspot: { x: 225, y: 622 },
 descriptionPosition: 'right',
 },
 {
 image: '/guides/map/klarifi-explore-guide-step-four.webp',
 description:
 "Let's be more specific about the owner of each facilities",
 hotspot: { x: 175, y: 225 },
 descriptionPosition: 'right',
 },
 {
 image: '/guides/map/klarifi-explore-guide-step-five.webp',
 description: "Let's only look at public owned facilities",
 hotspot: { x: 231, y: 394 },
 descriptionPosition: 'bottom',
 },
 {
 image: '/guides/map/klarifi-explore-guide-step-six.webp',
 description:
 'The map allows you to zoom in and out to get a better view of the facilities in your area',
 hotspot: { x: 845, y: 500 },
 descriptionPosition: 'bottom',
 },
 {
 image: '/guides/map/klarifi-explore-guide-step-seven.webp',
 description:
 'Get detailed insights and access high quality contacts by clicking on the facility marker',
 hotspot: { x: 873, y: 594 },
 descriptionPosition: 'left',
 },
 {
 image: '/guides/map/klarifi-explore-guide-step-eight.webp',
 },
 ]}
/>

<Heading as="h2" id="key-features" fontSize="2xl" fontWeight="bold" mt="8" mb="4" color="gray.800">
 Key features of the interactive map
</Heading>
Klarifi's map uniquely combines environmental compliance data from wastewater and detailed insights into facility-level operations.
It allows you to zoom into specific regions to quickly pinpoint local facilities, evaluate their compliance histories, 
and gather critical contact information. K
larifi's intuitive interface provides a clear, geographic context to complex wastewater compliance data. Key functionalities include:

- Interactive wastewater data of 150,000+ industrial facilities and WWTPs
- Detailed historical compliance records and wastewater permit data
- Filter facilities by location, compliance history, industry, wastewater structures and flow size
- Satellite imagery to support environmental data mapping and verification of wastewater structures

<Heading as="h2" id="facility-profiles" fontSize="2xl" fontWeight="bold" mt="8" mb="4" color="gray.800">
 Detailed facility profiles
</Heading>
Each facility on Klarifi's platform has a comprehensive profile that includes:

- Relevant contact details for superintendents, plant managers and environmental officers
- Historical and current compliance records including wastewater violations
- Discharge and flow metrics
- Count of wastewater structures like clarifiers, aeration tanks, lagoons, cooling towers

You can read more about that <a href="/blog/detailed-wastewater-data-at-your-fingertips" style={{
 textDecoration: 'underline',
 textDecorationColor: '	#0000FF',
 color: "blue"
 }}>here</a>.

<Heading as="h2" id="real-world-benefits" fontSize="2xl" fontWeight="bold" mt="8" mb="4" color="gray.800">
 Real-world benefits for users
</Heading>

Users like wastewater solution providers report significant benefits:

- Dramatic reduction in manual research time
- Higher accuracy in facility targeting
- Increased sales effectiveness through precise lead generation

<BlogFAQ />
<BlogEndSection />
</Box>

Discover Klarifi's interactive map to explore wastewater data and detailed environmental compliance data.

Introduction to Klarifi's interactive map

Walkthrough: Finding publicly owned Facilities with recent BOD effluent violations

Key features of the interactive map

Detailed facility profiles

Real-world benefits for users

Interactive wastewater facility map: Explore environmental compliance data

Stay informed with Klarifi's wastewater industry blog. Expert analysis, market trends, and insights on wastewater treatment, technology, and lead generation opportunities.

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