Introducing Klarifi Plus: from data to deals

Today, we’re launching Klarifi Plus — a new serviced tier that turns wastewater market intelligence into targeted, consistent outreach. It’s designed for wastewater solution providers who want more conversations with the right facilities without adding sales headcount.

For the past two years, Klarifi has helped wastewater solution providers find the right facilities, understand their challenges, and get in front of the right people.

Our goal has always been to “do the messy data work so our clients can focus on sales”. Today, we are taking another big step in that direction with the launch of Klarifi Plus — a new serviced tier on top of the Klarifi wastewater market intelligence platform.

Klarifi Plus combines our extensive wastewater facility database with hands-on execution. You focus on engaging with the right clients. We run the engine room.

Why we built Klarifi Plus

Wastewater solution providers tell us the same thing again and again: they see the value in targeted, high-quality data — but don’t always have the time or capacity to turn that data into consistent outreach.

Across hundreds of conversations, a pattern became obvious:

Teams know who they want to target, but don’t have the hours to work the data every week.
Outbound tools exist, but most teams don’t have the time to set them up or maintain them.
Some growth opportunities require custom datasets (e.g., industrial pretreatment, PFAS-linked facilities, air emissions data) — something most companies can’t source efficiently on their own.
Even companies that love the Klarifi platform often say: “If we could just get someone to run this for us…”

Klarifi Plus was built to close this gap.

It combines Klarifi’s wastewater intelligence with the execution capacity that many teams simply don’t have. The result: less time researching, more time talking to the right facilities.

What Klarifi Plus includes

Klarifi Plus adds a serviced execution layer on top of the Klarifi platform. Below is a quick overview of how the two tiers compare:

Feature overview: Klarifi Plus includes everything in Klarifi Standard, plus campaign execution, custom data mapping, monthly prospect delivery, and performance optimization.

Here is what you get when adding Klarifi Plus to your Klarifi subscription:

1. Campaign execution (by the Klarifi team)

We handle the heavy lifting: messaging setup, LinkedIn/email campaign execution, outreach, and reporting. You get qualified conversations — not just data.

2. Monthly prospect identification & delivery

Every month, we pinpoint new facilities and contacts that match your value proposition, technology focus, and target geography — using the Klarifi platform plus additional sources where relevant.

3. Custom data mapping

Need to identify lagoon systems under 1 MGD? Chrome platers with PFAS exposure? Lift stations in specific regions? We collect and integrate additional data layers using our AI crawlers and extraction tools.

4. LinkedIn & email campaign tools

Run outreach campaigns directly from Klarifi. Automated outbound via LinkedIn & email, feeding straight into your CRM.

5. Performance monitoring & optimization

A simple monthly dashboard plus a quarterly strategy session to review outcomes and refine targeting, timing, and messaging.

How it works: You talk to clients. We run everything else.

Klarifi Plus follows a simple division of labor: you own the conversation, we run the engine room. You define your target group and USP; we map prospects, shortlist them, set up campaigns, and run the outreach — handing over each time a real conversation begins.

This workflow keeps your team focused on client engagement while Klarifi handles the repetitive, data-heavy execution.

The Klarifi Plus workflow: you define the target and messaging; Klarifi maps, shortlists, builds, and runs the campaigns — handing over once a conversation starts.

How Klarifi Plus adds value for wastewater solution providers

Klarifi has always been about one thing: doing the cumbersome data work, so you can focus on engaging with clients. Klarifi Plus builds directly on that foundation — taking the same intelligence you already know and making it work harder for you.

It gives your team the ability to:

Reach the right facilities without expanding your sales team
Turn wastewater intelligence into real conversations, not just lists
Act on new opportunities as soon as they appear (e.g., violations, budgets, permit changes)
Target niche segments using custom data
Stay consistent with outreach — every week, not just when time allows

Klarifi Plus brings the full weight of our wastewater data, our mapping tools, and our execution capacity together in one workflow: you focus on engaging with prospects; we keep the engine running.